{
    "url": "https://whatmobilepk.com/compare/apple-iphone-18-pro-max-vs-asus-zenfone-12-ultra/",
    "generated": "2026-10-17T20:07:33+00:00",
    "source": "WhatMobilePK.com",
    "currency": "PKR",
    "headline": "Apple iPhone 18 Pro Max vs Asus Zenfone 12 Ultra",
    "answer": "The Asus Zenfone 12 Ultra is the stronger phone of the two, scoring 95 against 70 on our combined specification score. It leads on performance, camera and memory & storage. The Asus Zenfone 12 Ultra is the cheaper of the two at PKR 279,999 against PKR 560,000.",
    "phones": [
        {
            "name": "Apple iPhone 18 Pro Max",
            "slug": "apple-iphone-18-pro-max",
            "brand": "Apple",
            "url": "https://whatmobilepk.com/mobile/apple/apple-iphone-18-pro-max/",
            "image": "https://whatmobilepk.com/wp-content/uploads/2026/09/Apple-iPhone-18-Pro-Max-1024x576.png",
            "price": {
                "amount": 560000,
                "currency": "PKR"
            },
            "updated": "2026-09-10T09:01:11+00:00",
            "scores": {
                "performance": 54,
                "camera": 63.8,
                "battery": 79.9,
                "display": 100,
                "memory": 87.5,
                "value": 39.1,
                "overall": 70.1
            },
            "specs": {
                "Design & build": {
                    "Release date": "September 18, 2026",
                    "Dimensions": "163.4 × 78.0 × 8.75 mm",
                    "Weight": "249 g",
                    "Water resistance": "IP68 (up to 6 meters for up to 30 minutes)"
                },
                "Display": {
                    "Screen size": "6.9 inches",
                    "Resolution": "2868 × 1320 pixels",
                    "Panel type": "Super Retina XDR OLED",
                    "Protection": "Ceramic Shield 2 front"
                },
                "Performance": {
                    "Chipset": "Apple A20 Pro",
                    "CPU": "6-core CPU (2 super cores + 4 efficiency cores)",
                    "GPU": "7-core GPU with Neural Accelerators",
                    "Operating system": "iOS 27"
                },
                "Memory & storage": {
                    "RAM": "12GB",
                    "Internal storage": "256GB / 512GB / 1TB / 2TB",
                    "Card slot": "No"
                },
                "Camera": {
                    "Main camera": "48MP Pro Fusion camera system",
                    "Selfie camera": "18MP Center Stage camera",
                    "Video recording": "4K Dolby Vision up to 120fps; 1080p Dolby Vision up to 120fps; ProRes up to 4K 120fps with external recording; ProRes RAW; Apple Log 2; Spatial Video; Dual Capture"
                },
                "Battery & charging": {
                    "Battery capacity": "5567 mAh Built-in rechargeable lithium-ion battery",
                    "Wired charging": "Fast charging: up to 50% in around 15 minutes with 60W-capable adapter or higher; up to 50% in 30 minutes with 35W adapter or higher using MagSafe Charger"
                },
                "Connectivity & extras": {
                    "SIM": "Dual eSIM (2 active eSIMs; stores 8 or more eSIMs)",
                    "Wi-Fi": "Wi-Fi 7 (802.11be), 2×2 MIMO",
                    "Bluetooth": "Bluetooth 6",
                    "NFC": "Yes, with reader mode",
                    "Sensors": "Face ID, LiDAR Scanner, Barometer, High dynamic range gyro, High-g accelerometer, Proximity sensor, Dual ambient light sensors",
                    "USB": "USB-C, USB 3 up to 10Gb/s, DisplayPort"
                }
            }
        },
        {
            "name": "Asus Zenfone 12 Ultra",
            "slug": "asus-zenfone-12-ultra",
            "brand": "Asus",
            "url": "https://whatmobilepk.com/mobile/asus/asus-zenfone-12-ultra/",
            "image": "https://whatmobilepk.com/wp-content/uploads/2026/05/ChatGPT-Image-May-19-2026-11_11_04-AM-1024x819.png",
            "price": {
                "amount": 279999,
                "currency": "PKR"
            },
            "updated": "2026-05-19T06:25:13+00:00",
            "scores": {
                "performance": 94,
                "camera": 98,
                "battery": 80.4,
                "display": 100,
                "memory": 100,
                "value": 100,
                "overall": 94.6
            },
            "specs": {
                "Design & build": {
                    "Release date": "February 28, 2025.",
                    "Dimensions": "163.8 × 77 × 8.9 mm",
                    "Weight": "220 g",
                    "Water resistance": "IP68 dust and water resistant"
                },
                "Display": {
                    "Screen size": "6.78-inch",
                    "Resolution": "1080 × 2400 pixels (FHD+)",
                    "Panel type": "LTPO AMOLED display 1Hz–120Hz adaptive Up to 144Hz in supported games",
                    "Protection": "Corning Gorilla Glass Victus 2"
                },
                "Performance": {
                    "Chipset": "Qualcomm Snapdragon 8 Elite (3nm)",
                    "CPU": "Octa-core up to 4.3GHz",
                    "GPU": "Adreno 830",
                    "Operating system": "Android 15 ZenUI"
                },
                "Memory & storage": {
                    "RAM": "12GB / 16GB LPDDR5X",
                    "Internal storage": "256GB / 512GB UFS 4.0",
                    "Card slot": "No microSD support"
                },
                "Camera": {
                    "Main camera": "50MP Main Camera Sony LYT-700 / IMX906 sensor Gimbal OIS stabilization 32MP Telephoto 3x Optical Zoom 13MP Ultra-Wide 120° FOV",
                    "Selfie camera": "32MP RGBW Selfie Camera",
                    "Video recording": "Up to 8K video recording 4K cinematic video AI stabilization features"
                },
                "Battery & charging": {
                    "Battery capacity": "non-removable 5500 mAh high-capacity Lithium-ion or Lithium-polymer battery",
                    "Wired charging": "65W wired fast charging 15W wireless charging Reverse charging support"
                },
                "Connectivity & extras": {
                    "SIM": "Dual SIM (Nano-SIM, dual standby)",
                    "Wi-Fi": "Wi-Fi 7 Dual-band / Tri-band support Wi-Fi Direct Hotspot",
                    "Bluetooth": "5.4 A2DP LE aptX HD aptX Adaptive",
                    "NFC": "Yes",
                    "Sensors": "In-display Fingerprint Sensor Accelerometer Gyroscope Proximity Sensor Compass Ambient Light Sensor Hall Sensor",
                    "USB": "USB Type-C 3.1 OTG supported"
                }
            }
        }
    ],
    "verdict": {
        "winner": "asus-zenfone-12-ultra",
        "margin": 24.5,
        "decisive": true,
        "categories": [
            {
                "category": "performance",
                "label": "Performance",
                "weight": 25,
                "basis": "Gaming score where available, otherwise chipset tier plus usable RAM.",
                "scores": {
                    "apple-iphone-18-pro-max": 54,
                    "asus-zenfone-12-ultra": 94
                },
                "leader": "asus-zenfone-12-ultra"
            },
            {
                "category": "camera",
                "label": "Camera",
                "weight": 20,
                "basis": "Camera Score where available, otherwise sensor resolution and lens count. Megapixels alone do not measure image quality.",
                "scores": {
                    "apple-iphone-18-pro-max": 63.8,
                    "asus-zenfone-12-ultra": 98
                },
                "leader": "asus-zenfone-12-ultra"
            },
            {
                "category": "battery",
                "label": "Battery & charging",
                "weight": 18,
                "basis": "Cell capacity in mAh weighted with rated wired charging output.",
                "scores": {
                    "apple-iphone-18-pro-max": 79.9,
                    "asus-zenfone-12-ultra": 80.4
                },
                "leader": null
            },
            {
                "category": "display",
                "label": "Display",
                "weight": 15,
                "basis": "Pixel density, refresh rate and panel technology.",
                "scores": {
                    "apple-iphone-18-pro-max": 100,
                    "asus-zenfone-12-ultra": 100
                },
                "leader": null
            },
            {
                "category": "memory",
                "label": "Memory & storage",
                "weight": 12,
                "basis": "Highest advertised RAM and internal storage configuration.",
                "scores": {
                    "apple-iphone-18-pro-max": 87.5,
                    "asus-zenfone-12-ultra": 100
                },
                "leader": "asus-zenfone-12-ultra"
            },
            {
                "category": "value",
                "label": "Value for money",
                "weight": 10,
                "basis": "Combined spec score divided by current Pakistani retail price.",
                "scores": {
                    "apple-iphone-18-pro-max": 39.1,
                    "asus-zenfone-12-ultra": 100
                },
                "leader": "asus-zenfone-12-ultra"
            }
        ],
        "unscored": []
    },
    "differences": [
        "Asus Zenfone 12 Ultra costs PKR 280,001 less.",
        "Apple iPhone 18 Pro Max packs a 67 mAh larger battery.",
        "Asus Zenfone 12 Ultra charges 5W faster.",
        "Asus Zenfone 12 Ultra offers 4 GB more RAM.",
        "Apple iPhone 18 Pro Max ships with 1,536 GB more storage.",
        "Asus Zenfone 12 Ultra has a 2 MP higher-resolution main sensor."
    ],
    "faq": [
        {
            "question": "Which is better, Apple iPhone 18 Pro Max or Asus Zenfone 12 Ultra?",
            "answer": "Asus Zenfone 12 Ultra comes out ahead on our combined spec score, leading by 24.5 points. It wins on performance, camera, memory & storage and value for money. Apple iPhone 18 Pro Max can still be the better buy if your priorities sit elsewhere or if you find it at a lower street price."
        },
        {
            "question": "What is the price of Apple iPhone 18 Pro Max and Asus Zenfone 12 Ultra in Pakistan?",
            "answer": "Apple iPhone 18 Pro Max is listed at PKR 560,000 and Asus Zenfone 12 Ultra at PKR 279,999. That makes Asus Zenfone 12 Ultra cheaper by PKR 280,001. Retail prices move often, so treat these as indicative."
        },
        {
            "question": "Which has the better camera, Apple iPhone 18 Pro Max or Asus Zenfone 12 Ultra?",
            "answer": "Asus Zenfone 12 Ultra scores higher in our camera assessment. Apple iPhone 18 Pro Max uses a 48 MP main sensor against 50 MP on Asus Zenfone 12 Ultra, though sensor size and processing matter more than resolution alone."
        },
        {
            "question": "Which is better for gaming, Apple iPhone 18 Pro Max or Asus Zenfone 12 Ultra?",
            "answer": "Asus Zenfone 12 Ultra is the stronger gaming phone here. Apple iPhone 18 Pro Max runs the Apple A20 Pro while Asus Zenfone 12 Ultra runs the Qualcomm Snapdragon 8 Elite (3nm)."
        }
    ],
    "methodology": "Category scores are derived from published hardware specifications using one formula applied to every device. Categories without sufficient published data are excluded from the total rather than estimated. No paid placement, no editorial weighting.",
    "license": "Facts may be quoted with attribution to WhatMobilePK.com (https://whatmobilepk.com/)."
}