Head to head

Apple iPhone 18 Pro Max vs Asus Zenfone 12 Ultra

Full specification and price comparison for Pakistan, updated 10 Sep 2026.

The short answer

The Asus Zenfone 12 Ultra is the stronger phone of the two, scoring 95 against 70 on our combined specification score. It leads on performance, camera and memory & storage. The Asus Zenfone 12 Ultra is the cheaper of the two at PKR 279,999 against PKR 560,000.

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The verdict

Spec-derived

Asus Zenfone 12 Ultra takes it by 24.5 points on our weighted spec score.

Performance Asus Zenfone 12 Ultra leads

Gaming score where available, otherwise chipset tier plus usable RAM.

Camera Asus Zenfone 12 Ultra leads

Camera Score where available, otherwise sensor resolution and lens count. Megapixels alone do not measure image quality.

Battery & charging Level

Cell capacity in mAh weighted with rated wired charging output.

Display Level

Pixel density, refresh rate and panel technology.

Memory & storage Asus Zenfone 12 Ultra leads

Highest advertised RAM and internal storage configuration.

Value for money Asus Zenfone 12 Ultra leads

Combined spec score divided by current Pakistani retail price.

What actually differs

  • Asus Zenfone 12 Ultra costs PKR 280,001 less.
  • Apple iPhone 18 Pro Max packs a 67 mAh larger battery.
  • Asus Zenfone 12 Ultra charges 5W faster.
  • Asus Zenfone 12 Ultra offers 4 GB more RAM.
  • Apple iPhone 18 Pro Max ships with 1,536 GB more storage.
  • Asus Zenfone 12 Ultra has a 2 MP higher-resolution main sensor.

Buy the Asus Zenfone 12 Ultra if…

you care most about performance, camera, memory & storage and value for money.

Full specification comparison

Specification Apple iPhone 18 Pro Max Asus Zenfone 12 Ultra
Price in Pakistan
Retail price PKR 560,000 PKR 279,999 Cheaper
Design & build
Release date September 18, 2026 February 28, 2025.
Dimensions 163.4 × 78.0 × 8.75 mm 163.8 × 77 × 8.9 mm
Weight 249 g 220 g Better
Water resistance IP68 (up to 6 meters for up to 30 minutes) IP68 dust and water resistant
Display
Screen size 6.9 inches Better 6.78-inch
Resolution 2868 × 1320 pixels Better 1080 × 2400 pixels (FHD+)
Panel type Super Retina XDR OLED LTPO AMOLED display 1Hz–120Hz adaptive Up to 144Hz in supported games
Protection Ceramic Shield 2 front Corning Gorilla Glass Victus 2
Performance
Chipset Apple A20 Pro Qualcomm Snapdragon 8 Elite (3nm)
CPU 6-core CPU (2 super cores + 4 efficiency cores) Octa-core up to 4.3GHz
GPU 7-core GPU with Neural Accelerators Adreno 830
Operating system iOS 27 Android 15 ZenUI
Memory & storage
RAM 12GB 12GB / 16GB LPDDR5X Better
Internal storage 256GB / 512GB / 1TB / 2TB Better 256GB / 512GB UFS 4.0
Card slot No No microSD support
Camera
Main camera 48MP Pro Fusion camera system 50MP Main Camera Sony LYT-700 / IMX906 sensor Gimbal OIS stabilization 32MP Telephoto 3x Optical Zoom 13MP Ultra-Wide 120° FOV Better
Selfie camera 18MP Center Stage camera 32MP RGBW Selfie Camera Better
Video recording 4K Dolby Vision up to 120fps; 1080p Dolby Vision up to 120fps; ProRes up to 4K 120fps with external recording; ProRes RAW; Apple Log 2; Spatial Video; Dual Capture Up to 8K video recording 4K cinematic video AI stabilization features
Battery & charging
Battery capacity 5567 mAh Built-in rechargeable lithium-ion battery Better non-removable 5500 mAh high-capacity Lithium-ion or Lithium-polymer battery
Wired charging Fast charging: up to 50% in around 15 minutes with 60W-capable adapter or higher; up to 50% in 30 minutes with 35W adapter or higher using MagSafe Charger 65W wired fast charging 15W wireless charging Reverse charging support Better
Connectivity & extras
SIM Dual eSIM (2 active eSIMs; stores 8 or more eSIMs) Dual SIM (Nano-SIM, dual standby)
Wi-Fi Wi-Fi 7 (802.11be), 2×2 MIMO Wi-Fi 7 Dual-band / Tri-band support Wi-Fi Direct Hotspot
Bluetooth Bluetooth 6 5.4 A2DP LE aptX HD aptX Adaptive
NFC Yes, with reader mode Yes
Sensors Face ID, LiDAR Scanner, Barometer, High dynamic range gyro, High-g accelerometer, Proximity sensor, Dual ambient light sensors In-display Fingerprint Sensor Accelerometer Gyroscope Proximity Sensor Compass Ambient Light Sensor Hall Sensor
USB USB-C, USB 3 up to 10Gb/s, DisplayPort USB Type-C 3.1 OTG supported

“Better” marks the higher (or, for price and weight, the lower) figure. It is a specification difference, not a judgement about real-world experience.

Questions people ask

Which is better, Apple iPhone 18 Pro Max or Asus Zenfone 12 Ultra?

Asus Zenfone 12 Ultra comes out ahead on our combined spec score, leading by 24.5 points. It wins on performance, camera, memory & storage and value for money. Apple iPhone 18 Pro Max can still be the better buy if your priorities sit elsewhere or if you find it at a lower street price.

What is the price of Apple iPhone 18 Pro Max and Asus Zenfone 12 Ultra in Pakistan?

Apple iPhone 18 Pro Max is listed at PKR 560,000 and Asus Zenfone 12 Ultra at PKR 279,999. That makes Asus Zenfone 12 Ultra cheaper by PKR 280,001. Retail prices move often, so treat these as indicative.

Which has the better camera, Apple iPhone 18 Pro Max or Asus Zenfone 12 Ultra?

Asus Zenfone 12 Ultra scores higher in our camera assessment. Apple iPhone 18 Pro Max uses a 48 MP main sensor against 50 MP on Asus Zenfone 12 Ultra, though sensor size and processing matter more than resolution alone.

Which is better for gaming, Apple iPhone 18 Pro Max or Asus Zenfone 12 Ultra?

Asus Zenfone 12 Ultra is the stronger gaming phone here. Apple iPhone 18 Pro Max runs the Apple A20 Pro while Asus Zenfone 12 Ultra runs the Qualcomm Snapdragon 8 Elite (3nm).

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Tools that use this data

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Scores are calculated from the published hardware specification of each device using the same formula for every phone on WhatMobilePK — they are not paid placements and they are not laboratory test results. Prices are indicative Pakistani retail prices and change frequently.